Gen ai consulting support

Generative AI

The new wave of generative AI systems have the potential to transform entire industries. To be an industry leader of tomorrow, you need a clear and compelling generative AI strategy today.

Responsible AI

Responsible AI isn’t simply a framework to mitigate risk. It’s a way to deliver transformative business impact. BCG works with companies to make responsible AI a reality.

BCG X

Drawing knowledge from over 3,000 of the world’s leading tech experts, BCG X disrupts the present and creates the future by building bold new products, services, and businesses.

Digital, Tech, and Data

BCG identifies and delivers high-impact programs that combine human and technological capabilities—and drive breakthrough innovation.

Business leaders must focus on turning the promise of predictive and generative AI into real, sustained value. Around 70% of all AI transformations fall short of expectations, with executives citing key challenges that range from insufficient data to lack of expertise. Our artificial intelligence consultants treat every AI business transformation as a unique journey, shaped around an organization’s starting point, circumstances, and goals. To successfully deploy AI at scale and capitalize on the impact of AI on business, we prioritize a 10-20-70 approach that emphasizes algorithms (10%), tech and data (20%), and people and processes (70%). With these capabilities in hand, companies are embarking on AI transformation journeys that focus on ambitious targets and superior AI value creation.

Based on our recent global study, 62% of companies recognize AI as a source of value—but only 24% have been able to turn that promise into real value creation. The time to act is now. Companies looking to maximize the benefits of AI in business and their value potential should be experimenting with AI as early as possible, capitalizing on near-term cost management opportunities while building productivity across functions.

Our three interconnected value plays—deploy, reshape, and invent (DRI)—are designed to successfully scale predictive and generative AI and drive end-to-end business transformation. We reinforce DRI execution by strengthening clients’ enterprise foundations—the underlying technology, people, and risk capabilities needed to support such a large-scale transformation effort. Our DRI approach acts as a critical strategic asset for our AI consulting team, guiding clients to long-term competitive advantage through their own data, talent, and culture.

DEPLOY GENAI IN EVERYDAY TOOLS

Organizations can begin deploying GenAI by leveraging off-the-shelf tools, boosting workforce productivity by 10%-15% and generating excitement for broader AI impact in business. 60% of companies using GenAI solutions already have active deploy plays, using tools such as ChatGPT Enterprise, Microsoft Copilot, and Adobe Firefly. The widespread adoption of AI starts in the design stage, where our consultants help you engage AI solutions that solve real business problems and foster employees’ trust in the technology. Our AI consulting also focuses on the support and incentive structures that spark adoption, pushing innovation forward through robust change management.

RESHAPE CRITICAL FUNCTIONS

Of the companies that are on their AI transformation journey, 68% have reshape plays in motion, transforming their support functions with AI before moving to the core functions critical to their industry. AI-mature companies are already generating 72% of their AI value in core functions like operations, marketing, and sales. We help reimagine functions end-to-end, boosting efficiency and effectiveness through reengineered workflows. A key element to our DRI approach is optimizing performance, cost, and security as we simultaneously leverage robust, flexible solutions including modular digital platforms and cloud computing. The full potential of AI at scale, and the benefits of AI in business, cannot be realized without giving your people consistent upskilling and strategic workforce planning. Our AI consultants help you design the workforce of the future, transforming individual roles and rewiring the enterprise operating model.

INVENT NEW BUSINESS MODELS

It is also important to keep inventing new offers, services, and experiences with AI, capitalizing on the GenAI era of innovation to shape the future of industries and functions—significantly transforming your business with AI. With only 46% of AI-mature companies executing invent plays, our AI strategy consulting team make it easier to integrate your data into existing processes, setting guardrails that promote security without hindering agility. And when you connect GenAI to your core strengths—proprietary data and expertise—you’ll make your new offerings stand out. These combined initiates facilitate company-wide transformation, empowering our clients to realize new revenue opportunities while enhancing their competitive advantage.

Deploy, Reshape, Invent

Boost performance, transform core functions, and innovate at top speed. Part of a broader approach to AI and GenAI, BCG’s DRI strategy helps drive substantial strategic value. Learn more about these three interconnected value plays from three BCG experts.

Our Clients’ Success with Artificial Intelligence

How A1 Telekom Austria Is Using AI to Unlock More Customer Value

Collaborating with BCG and BCG X, A1 Telekom Austria revolutionized its customer management approach by combining the strengths of humans and AI.

Caldic’s Data-Driven Digital Transformation

Caldic’s Data-Driven Digital Transformation

Our AI in Business Solutions

BCG X offers a comprehensive library of products—backed by scientific rigor, extensive IP, and sophisticated AI components—to accelerate AI business transformation in support of our clients’ top objectives.

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Supply Chain AI by BCG X

Supply Chain AI by BCG X takes a holistic approach to transforming a company’s supply chain, from strategy and design through integrated planning and optimized execution.

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Retail AI by BCG X

Using holistic, tailored retail intelligence software, Retail AI by BCG X unlocks critical advantages across the six vital components of the value chain.

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Auto AI by BCG X

Auto AI by BCG X combines business and tech expertise to tackle the challenges of implementing AI in the automotive industry.

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Fabriq Personalization AI by BCG X

Fabriq Personalization AI by BCG X speeds marketing transformations by injecting automation, templatization, and precision targeting into existing marketing tech and processes.