Overview
Optimizely has evolved from a pure experimentation tool into one of the most comprehensive digital experience platforms (DXP) on the market. Combining a robust commerce engine, an enterprise-grade content management system, advanced A/B testing, and AI-driven personalization, Optimizely empowers organizations to deliver tailored digital experiences at scale. Nextbrick's Optimizely consultants help businesses harness the full breadth of the platform, whether you are launching a new Commerce Cloud storefront, migrating from Episerver, or embedding data-driven experimentation into every customer touchpoint.
Our team works across the entire Optimizely product suite. We architect Commerce Cloud solutions for B2B and B2C retailers, implement Optimizely CMS for content-rich digital properties, and configure Optimizely's experimentation and feature-flagging capabilities so product and marketing teams can iterate with confidence. Every engagement is rooted in measurable business outcomes: higher conversion rates, faster time to market, and deeper customer engagement.
What We Offer
- Optimizely Commerce Cloud implementation including catalog modeling, pricing engines, checkout customization, promotions, and multi-market storefronts
- Optimizely CMS architecture and development including content modeling, multi-site management, headless delivery via Content Delivery API, and editorial workflow design
- Experimentation and A/B testing strategy covering experiment design, statistical rigor, SDK integration, and full-stack feature experimentation across web, mobile, and server-side channels
- Personalization and audience targeting with visitor-group configuration, AI-powered content recommendations, behavioral segmentation, and real-time decisioning
- DXP platform migration from Episerver Commerce and CMS to the latest Optimizely SaaS offerings, including data migration, URL preservation, and SEO continuity
- Integration services connecting Optimizely with ERP, PIM, OMS, CRM, marketing automation, and analytics platforms through robust middleware and API orchestration
- Performance optimization with caching strategies, CDN configuration, database tuning, and load-testing to ensure sub-second page loads under peak traffic
- Managed support and staff augmentation providing ongoing platform support, release management, and dedicated Optimizely developers embedded in your team
Experimentation That Drives Growth
Too many organizations treat experimentation as an afterthought. Nextbrick takes a different approach: we embed A/B testing and feature flagging into the development lifecycle from day one. Our consultants help you define a testing roadmap, instrument your applications with Optimizely's SDKs, and build dashboards that surface actionable insights. Whether you are testing pricing strategies, checkout flows, or homepage hero content, we ensure every experiment is statistically sound and aligned with business KPIs.
We also help teams adopt progressive delivery practices using Optimizely's feature experimentation platform to roll out new features to targeted segments, measure impact in real time, and roll back instantly if metrics dip. This approach reduces deployment risk and empowers product teams to ship faster.
Personalization at Scale
Modern consumers expect relevant, contextual experiences. Optimizely's personalization engine enables brands to serve dynamic content, product recommendations, and promotional offers based on visitor behavior, geography, device, referral source, and CRM data. Nextbrick configures and extends these capabilities, building visitor groups, content recommendations, and personalization campaigns that increase average order value and customer lifetime value.
Our data engineers connect Optimizely's personalization layer with your customer data platform (CDP) and analytics stack so every interaction feeds back into a unified profile, creating a virtuous cycle of learning and optimization.
Why Choose Nextbrick
Nextbrick brings deep, hands-on Optimizely expertise spanning Commerce, CMS, and experimentation. Our consultants have delivered complex multi-market commerce deployments, migrated legacy Episerver installations to the latest Optimizely SaaS platform, and built experimentation programs that generated measurable revenue uplift for global brands. We combine platform knowledge with enterprise engineering discipline including clean architecture, automated testing, CI/CD pipelines, and infrastructure-as-code so your Optimizely investment scales with your business. Partner with Nextbrick to turn your digital experience platform into a competitive advantage.