Overview
Salesforce Commerce Cloud is a cloud-native digital commerce platform trusted by leading global brands to deliver personalized, scalable shopping experiences across B2C and B2B channels. As part of the broader Salesforce Customer 360 ecosystem, Commerce Cloud offers deep integration with Sales Cloud, Service Cloud, Marketing Cloud, and the Salesforce Data Cloud, enabling brands to build unified customer journeys that span marketing, commerce, and service. Nextbrick provides full-lifecycle Salesforce Commerce Cloud consulting, from platform evaluation and architecture design through implementation, customization, integration, and ongoing managed support.
Our Commerce Cloud practice includes certified architects and developers with deep experience across both B2C Commerce (formerly Demandware) and B2B Commerce (formerly CloudCraze). Whether you are launching a new storefront, re-platforming from a legacy commerce system, or extending your existing Salesforce Commerce Cloud deployment with headless capabilities and AI-driven personalization, Nextbrick brings the expertise to deliver measurable business results.
B2C Commerce Implementation
Salesforce B2C Commerce powers some of the most recognizable consumer brands in the world, and Nextbrick implements it with enterprise rigor and creative excellence. We configure multi-site, multi-locale, and multi-currency storefronts using the Storefront Reference Architecture (SFRA), Salesforce's modular, best-practice storefront framework built on ISML templates and server-side JavaScript controllers. Our implementations cover catalog and product data modeling, complex pricing and promotion configurations, content slot management with personalization rules, and payment and shipping integrations with leading providers. We also implement custom cartridge development for domain-specific functionality such as subscription commerce, gift registry, store locator, and clienteling features that differentiate your brand experience.
SFRA Customization & Cartridge Development
The Storefront Reference Architecture provides a robust foundation, but enterprise brands invariably require customization. Nextbrick develops custom SFRA cartridges following Salesforce's layered architecture pattern, ensuring clean separation between base, plugin, and custom code that simplifies upgrades and reduces technical debt. Our engineers build custom controllers, models, and templates for complex checkout flows, product configuration, customer account features, and back-office integrations. We maintain strict coding standards with automated linting, unit testing, and integration testing to ensure every cartridge we deliver is production-ready and maintainable.
PWA Kit & Headless Commerce
For brands pursuing next-generation storefront performance and creative freedom, Nextbrick builds headless Commerce Cloud experiences using the PWA Kit, Salesforce's React-based framework for building progressive web app storefronts connected to B2C Commerce via the Shopper APIs (SCAPI). Our PWA Kit implementations deliver app-like experiences with instant page transitions, offline capabilities, and superior mobile performance while maintaining full Commerce Cloud backend functionality. We architect composable storefronts that integrate PWA Kit with headless CMS platforms (Contentful, Amplience) and analytics tools, giving marketing and merchandising teams flexibility while engineering teams maintain clean, testable frontend codebases.
Einstein AI & Personalization
Salesforce Commerce Cloud's built-in Einstein AI capabilities enable intelligent product recommendations, predictive sorting, search dictionaries, and commerce insights that drive conversion and average order value. Nextbrick configures Einstein recommendation strategies for product detail pages, cart pages, email campaigns, and category landing pages, tuning recommendation models to reflect your merchandising priorities and brand strategy. We implement Einstein Search with predictive search suggestions, automated synonym detection, and personalized search ranking that adapts to individual shopper behavior. Our consultants also integrate Commerce Cloud with Salesforce Data Cloud to build unified customer profiles that power cross-channel personalization across commerce, marketing, and service touchpoints.
B2B Commerce Implementation
Salesforce B2B Commerce provides purpose-built capabilities for complex wholesale, distribution, and manufacturing commerce scenarios. Nextbrick implements B2B Commerce storefronts with buyer account hierarchies, contract-based pricing, customer-specific catalogs, bulk ordering and reorder workflows, purchase order payment methods, and approval chains that mirror your B2B customers' procurement processes. We build custom Lightning Web Components (LWC) for B2B storefront pages, integrate B2B Commerce with Salesforce CPQ for complex quoting scenarios, and connect order data to SAP, NetSuite, or other ERP systems for fulfillment processing. Our B2B implementations transform manual, email-driven ordering into self-service digital experiences that reduce cost-to-serve and improve customer satisfaction.
Order Management & Fulfillment
Salesforce Order Management System (OMS) extends Commerce Cloud with distributed order management capabilities, and Nextbrick implements OMS to enable ship-from-store, buy-online-pick-up-in-store (BOPIS), split shipments, and complex return and exchange workflows. We configure order routing rules based on inventory availability, proximity, and cost optimization, build custom order lifecycle flows in Salesforce Flow, and integrate OMS with warehouse management systems and third-party logistics providers. Our OMS implementations provide real-time order visibility across channels, enabling your customer service team to manage orders, process returns, and handle exceptions from within the Salesforce console.
Integration with the Salesforce Ecosystem
The full value of Salesforce Commerce Cloud is realized when it is deeply integrated with the broader Salesforce platform. Nextbrick builds integrations between Commerce Cloud and Sales Cloud (lead and opportunity management), Service Cloud (case management and agent-assisted ordering), Marketing Cloud (journey builder, email, and SMS campaigns), and Data Cloud (unified customer profiles and segmentation). We implement these integrations using Salesforce Connect, Platform Events, MuleSoft, and custom API middleware to ensure real-time data synchronization, reliability, and scalability. Our integration architecture supports composable commerce strategies where Commerce Cloud serves as the commerce engine within a broader best-of-breed technology stack.
Managed Support & Continuous Optimization
Salesforce Commerce Cloud deployments require ongoing attention to maintain peak performance, adapt to seasonal traffic patterns, and evolve with Salesforce's continuous release cycle. Nextbrick offers tiered managed support packages that provide direct access to certified Commerce Cloud architects and developers for incident response, feature development, performance tuning, and strategic guidance. Our managed services team monitors storefront performance, manages sandbox and production deployments, coordinates Salesforce release readiness, and proactively identifies opportunities to improve conversion rates and operational efficiency. Every engagement includes quarterly business reviews with performance benchmarking, competitive analysis, and strategic recommendations. Partner with Nextbrick to build, run, and continuously optimize your Salesforce Commerce Cloud platform.